The greatest revolution in the history scholarship 

Some of you know how complicated it is to "get published." Introducing oneself to an Editor, providing references, writing a proposals, creating a "submission" letter.

The word "submission" is key. Editors aren't shy about using this word. You have to SUBMIT (to someone). Authors who submit a proposal are subordinates, no matter how talented they are (unless you are Norman Mailer at the end of his career).

Now: one presses a button and one is published. I'll do it in a few minutes and more people will read what I've written in the next ten hours (ten minutes actually) than read a typical journal article in the ten years (and it could  just as well be a 5,000 word article or essay rather than this short missive, the same principle applies). 

Ah, but an article one publishes in this manner instead of in a "refereed journal" will not get one get promoted.

Ah, this is the Maginot Line: the distinction between authors who write to "get promoted" and those who write out of an urgent need to convey an important idea (or important ideas) to other human beings. 

Richard Koenigsberg